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types of studies should assist the management in two ways...
The exercise of having a will documented business ...
This report offers basic market information...

Market Entry Solution

1) Help export team to answer such questions:

1. What are the most profitable products to Target the Middle East with?
2. What sales volume should be targeted? Sample
3. What are the acceptable margins and payment terms along channel members? Sample
4. What is the acceptable product specifications in the market? Sample
5. What are the best distribution channels to maximize your competitiveness? Sample
6. How sensitive is the market to price? Sample
7. How differences in Consumer characteristics and buying process will affect my products' acceptance? Sample
8. How competitive products perform in the local market? Sample
9. What is the level of promotion spending on different activities by main competitors? Sample

How we do it?

* In-depth Interviews with experts
1. Wholesale
2. Retail
3. Hyper Markets (if applicable)
4. B2B channel members (Carting/ OEM/ Government Purchase)
* Focus Groups with:
1. Shoppers
2. Decision makers
3. Influencers
4. Consumers
* Observation for different retailers and trade shows for:
1. Shelf Prices for different products
2. Displays (with photos when possible)
3. Promotion materials


Company Profile

Reference List

Our Team Biographies



Contact Us

Egypt, Cairo,
13 Mohamed Kamel St.
El Nozha ELGedida,
Heliopolise Cairo 11769

Tel: +2 02 26226886

Fax: +2 02 26226887




Please your email and one of our business development advisors will contact you for discussing your business needs