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MARKETING RESEARCH
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MARKETING CONSULTANCY
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New Product Devlopment

Description:

PROGRESSIA Global Consulting assists companies in New Product Development (NPD) assignments through a standardized, stat of the art new product development models and tools. From the concept development, design, and testing new product PROGRESSIA offers an integrated set of consulting and research services to help you expand and accelerate your new product development efforts.

Benefits:

Having a consultancy in NPD projects can benefit company in so many ways, some of them include:

  • A broad base of product development experience across both your specific industry and across other industries.
  • Ability to gain insights and hear the Voice of the Customer (VoC) which the very first perquisite for a successful new product launch.
  • Full-time dedication to improvement, unlike your people, who have many existing responsibilities.
  • An independent perspective, without a departmental bias.
  • A longer-term perspective than is likely from those sticked in daily business details

Methodology:

The applied methodology varies from phase to phase as we go in the assignment:
  • Concept Developing: qualitative research methods are utilized to rationalize the idea and assuring it's appealing to the market/consumer needs
  • Design Phase: PROGRESSIA uses the latest tools and models in the field of designing new product and according to the assignment nature; i.e. QFD, ACE, MCAD,…etc
 

Company Profile

Reference List

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Contact Us

Egypt, Cairo,
13 Mohamed Kamel St.
El Nozha ELGedida,
Heliopolise Cairo 11769
Egypt

Tel: +2 02 26226886

Fax: +2 02 26226887

Email: info@progressic.com

 

 

Please your email and one of our business development advisors will contact you for discussing your business needs