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Pricing Decision for the Brand


The formulation of the pricing strategy should begin with an analysis of the price elasticity and sensitivity, to identify the price sensitiveness of the market segments, which is a crucial factor in designing the segmentation strategy and pricing policies.


In order not to loss markets by increasing the prices beyond the customers' segment capabilities, which lead them to switching and at the same time not wasting any opportunities in generating more income by pricing the products and services below its true value. Add to this that business managers will be able to set range of prices within which the business should price its product and services without losing customers, wasting opportunities, or even hurting either the image or the competitive position and market share of the product.

Ideal Deliverables:

The pricing research studies will be divided into four main components

  • The competitive price levels in the market: Profile the price levels and strategies used in the market with in-depth insights into the suitability of these methods and strategies for the product-market
  • The product-price elasticity: Identify the overall price-elasticity of the market
  • The customers segments price sensitivity: Profile the different market-segments price-sensitivity with respect to its own context of major competitors
  • Recommendation; Introduce actionable recommendations for the price strategies and price levels to be used by the company to achieve the best financial and marketing results.


The pricing research study methodology will essentially depend on econometric and mathematical modeling based on macroeconomic, industry-related, market-specific, competition data as well as customers surveys. This will be supported by creative expert panels to give the needed insights and support to the vital pricing decision.


With a distinctive pool of experts with International PHD in Marketing, Research, International Marketing; PROGRESSIA is A leader in developing price testing and research techniques


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