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types of studies should assist the management in two ways...
The exercise of having a will documented business ...
This report offers basic market information...

Business Plan


Profiling the growth potentiality for the organization by drawing its mission, objectives, profiling its marketing strengths, weaknesses, opportunities, threats and trends, recommend the strategic alternative to build sustainable competitive advantage and suggest the alternative generic competitive strategies, design implementation plans as well as metrics to guide the implementation.


The exercise of having a will documented business plan helps to achieve four main goals

  • Clarify vision and deciding whether or not to go ahead with the idea.
  • Determining if the company product and/or service has a sufficient market to support it and whether or not it will be profitable.
  • Defining your target market (who your customers are or will be) and how to best reach them through strategic marketing actions or expanding market coverage or reach
  • Defining corporate objectives and programs to achieve those objectives.

Typical Delivery

A fully documented business plan report normally includes 6 parts in addition to the executive summary:

  • Executive Summary
  • Business Description
  • Market Description
  • Strategic Plan
  • Functional Strategies: Sales, Distribution and Marketing
  • Management Summary
  • Financial Plan


The business plan is normally is conducted through four phases:

  • First Phase will start by running diagnosis on the different functions of the organization (marketing, sales…)
  • Second Phase will consist of counseling sessions with the owners and top management team to establish a clear vision about the mission and the objective of the organization to maximize profits wile obtaining market share. Besides, strategic planning workshops will be conducted with the top management to convert the business objectives into strategies that can be implemented.
  • Third phase will encounter in depth interviews with the head of different division in the organization in order to convert the strategies reached in the second stage into tasks and roles to be implemented in each division along with increasing awareness of the overall objective and mission of the organization.
  • Fourth Phase includes conducting financial analysis to identify the level of health of the organization for the last five years (balance sheets, income statements, cash flow). In addition to developing the financial plan for the first three operating year.

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