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Marketing Plan


This service aims to identify the growth potentiality for the company's marketing function by scanning and analyzing its environment, profiling the marketing strengths, weaknesses, opportunities, threats and trends, drawing its marketing objectives, recommend the growth strategic alternatives and design implementation plans as well as benchmarks to guide the implementation


As many managers and business's owners find it difficult to take time away form the demands of day-to-day business operations to properly do long-term market planning. PROGRESSIA Solutions can help you and your staff produces effective strategic marketing plans, supplemented by tactical implementation plans as well as benchmarks for sales, pricing, products, sales promotions, advertising, distribution, and customer service, whether these plans are for new products and services or among your current product portfolio.

Typical Delivery

The marketing plan will be divided into six main components

  • SWOT analysis: Review the company's internal strengths and weaknesses and the external opportunities and threats as well as the market trends. This will be followed by meeting the threats with the weaknesses and the opportunities with the strengths to gain the needed insights into the market and recommend the alternative objectives.
  • Marketing function Audit: Review the marketing function and its elements to identify the suitability of the internal marketing recourses and capabilities to direct the objective development and the future plans
  • Objectives development: Develop SMART objectives for the company's marketing function
  • Marketing Strategy: Based on the SWOT analysis and the marketing audit and with a view toward attaining the identified objectives the study will develop alternative marketing growth strategies, which suites the strategic competitive position of the company, from the intensive growth, integrative growth or diversified growth strategic alternatives.
  • Action plans: The chosen strategies will be translated into time-based action plans and schedules to guide the implementation.
  • Benchmarks: The action plans will be accompanied with standards and benchmarks to be used for monitoring and evaluation the implementation of the action plans and the achievements of objectives.


The methodology used for the marketing plans study depends on blending industry, competition and internal company's secondary data with industry experts and marketing professional’s in-depth interviews, focus groups and creative panel discussions.


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El Nozha ELGedida,
Heliopolise Cairo 11769

Tel: +2 02 26226886

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